Property development branding: creating a sense of place

What is branding?

It’s a unique alchemy of name, graphic design, images, copywriting, sound and digital movement. When I design for property developers, I bring these elements together with the aim of creating a memorable identity based on a strong sense of place.

Rudolph Diesel Interiors is a London interior design company that offers a one-stop-shop for developers. As a luxury interior designer with qualifications in marketing and a passion for property, I offer a complete package of services, from branding and website design to home staging.

First steps

It starts with a conversation with the client, to understand their vision for the project. I’ll ask basic questions to help me build a picture of the development, including who it’s aimed at, what it consists of and where it’s located.

After that, I’ll expand my focus to explore the marketing side, putting in calls to the client, the estate agent and any other parties involved to understand their goals. If I feel that the market for the new development is overcrowded, I’ll undertake a SWOT analysis to identify its strengths, weaknesses, opportunities and threats.

I pay attention to what competitors are offering, but only to the extent that I endeavour to offer something different; I want the development to stand out from the crowd. 

Getting creative

Having worked closely with the client to build a 360º brand identity with a chic logo, I’ll move on to the specifics.  These can include web design, email signatures, property development brochures and site banners, merchandise, invoices and social media posts.

When I am designing and marketing for developers, each project is a unique journey that requires commitment, passion and a dedicated teamwork. If you are looking for an inspirational brand for your next project, why not get in touch?