INTERIOR DESIGN TO SELL YOUR HOUSE
Would it surprise you to know that some of our most successful interior design projects are commissioned by people about to sell their properties? Although this may sound completely counterintuitive, interior design to sell your house is one of the most sensible uses of our trade. Indeed, staging your property before you sell can be one of the best investments you make.
The Home Staging Association’s 2021 annual Home Staging Report supports the latter point. It revealed 67% of estate agents said that staged properties sold one to two times faster than non-staged properties. In addition, 100% of agents said home staging increased the value of offers when comparing similar properties, with 33% commenting that increases in value could be as much as 15%.
So what is the relationship between interior design to sell your house and greater sales success? It’s all to do with portraying a lifestyle and appealing to the right demographic. If you want your property to attract an upscale audience, only a luxury interior design will do - even if it means replacing what you already have.
Bear in mind your first interaction with potential purchasers may be on a superficial level – they’ll be leafing through your brochure or perhaps watching a video tour. If they can’t relate to your sense of style, they may make a snap judgement and discount your property. It really can come down to the choice of liquid soap in your cloakroom.
Interior designers will ensure your home appeals to the highest-paying target market possible by redefining your home’s purpose. You may enjoy living in a pristine, all-white townhouse but this look may exclude affluent family buyers. Repurposing a guest bedroom so it’s dressed as a nursery will bring a new complexion to your sales proposition, as would reconfiguring an open plan space to create a dedicated home office or injecting a sense of cottage into your kitchen, for example.
Don’t forget, many of our clients are developers who, when the dusty, dirty work is complete, are left with a starkly beautiful dwelling devoid of lived-in life. An interior design studio can get involved to fill each room with furniture and flair before it goes on the market. Even for developers whose budgets don’t stretch to the whole interior design kit and kaboodle, Rudolph Diesel Interiors can create a set of CGI images that will show every space dressed to impress!
We understand that interior design to sell your house needs to be balanced with the value it can add to your property, expressed by how much buyers would be willing to offer. Our careful planning will ensure the sums add up for a successful sale. Get in touch as we’d love to hear about your moving plans.