Home staging: the picture-perfect interiors that sell properties

‘Home staging’ (also known as ‘home styling’ or ‘property styling’) may be hot in London right now, but the term was actually invented in the early 1970s by American interior designer Barbara Schwarz.

What is home staging?

Home staging is the process of presenting a property for sale in its best possible light, in order to attract more buyers and achieve a higher price.  Research shows that professionally staged homes can sell for 10%-15% more than the competition.  

It’s all about stripping back clutter and de-personalising the space to create a beautiful, welcoming interior.  The aim is to ‘sell the dream’ to homebuyers and tenants as soon they step through the front door.

Why do I need a home stylist?

The London property market is highly competitive, so home sellers/vendors need to match, or even exceed, the presentation standards of similar properties be it new builds or renovation projects. Research suggests that 18% of viewers (buyers and/or tenants) decide whether they will make an offer the moment they enter a property.  

Over 80% of viewers (buyers and/or tenants) find it hard to visualise a property’s potential, so the professional home stager’s job is to help them make that imaginative leap, often using just a few well-placed items.  An expert stylist can turn an empty room into a welcoming living space with little more than a comfortable occasion chair, some carefully dressed 3 tier shelves, a sofa and a few understated artworks.

Time is money for property developers, so it’s even more important for new build homes to show off their full potential. The home stylist will create a mood board, space plan accordingly, arrange for the procurement of furniture, lighting and accessories and in many cases with Rudolph Diesel Interiors the new buyers or tenants want to buy the look or alternatively developers offer the new furniture as an incentive to buy the property.

At London interior design company Rudolph Diesel Interiors, we offer everything from home styling for individual properties to a 360º service covering every aspect of branding and presentation.  Alternatively, if you prefer to shop the look yourself, you can find inspiration here.

If you are looking for anything specific, please feel free to get in touch with the team hello@rudolph-diesel.co.uk