The Project

We have been asked by our longstanding client to create a virtual reality not just of one apartment but the entire development in Ealing, West London. The new-build development would not be ready for a while but was keen to start marketing the development in advance in order to sell off-plan. We created the brand for the development, the website and all associated marketing materials and of course the virtual reality of each apartment.

The Theme

We started by creating the virtual walkthroughs for each apartment and then we proceeded to put it all together which meant that anyone interested in the development could walk in at the front door and walk through the entire development and view each apartment at their convenience without pressure. Towards the end of the build we staged the apartments as we staged them in the CGI’s, a seemless end result from concept to reality.

This approach might be costly in many respects and takes time but if most units are sold prior to the development being finished means you are able to see faster returns and you are able to start on new projects sooner.